About this speaker
Semira Nikou is the co-founder and CEO of Better Sour, a new sour candy startup celebrating global, heritage rich flavors with a commitment to healthier, low-sugar ingredients. Better Sour's flavors are inspired by the tart flavors the co-founders grew up eating as the daughters of Iranian immigrants raised in Hawai'i. Since launching in retail in May 2023, Better Sour can now be found in more than 1,500 retail stores across the country.
